About Us

The Pacifica Group Management Consultancy, Inc. specializes in driving revenue growth for technology firms. We act as an extension to your executive management team, and offer a range of strategic planning and marketing services. Since 2001 we have successfully helped our clients:

• Build awareness and generate leads
• Launch new products/services
• Improve channel results
• Increase sales

Clients count on us to deliver measurable results, market insight and profitable revenue growth. In addition to our own executive track record and industry experience, we bring in experts in product marketing, marketing communications, sales, market research, and channel development as needed for your unique situation.

Sridhar Ramanathan, Founder and President, is a 20-year veteran of enterprise technology companies. As the Marketing executive for Hewlett-Packard's IT Outsourcing business, a $1.1B unit, he was responsible for worldwide marketing. He also held profit & loss responsibility for electronic messaging outsourcing and e-services business units. Sridhar's efforts led to HP being the #1 ERP Outsourcer and to HP's growth in the data warehouse market now a $1B revenue stream. Sridhar holds an MBA from the Wharton School of Business, and is Adjunct Professor of Marketing at Golden Gate University. He is also a member of the CMO Council.

Elise Bauer has advised technology companies on their business and marketing strategies for over 20 years. Elise's clients have included Apple Computer, Symantec, Warner Music Group, Creative Labs, and a host of technology start-up companies. Elise served as the Sr. VP of Corporate Development and Marketing for Firetalk Communications, an Internet voice conferencing software startup, raising $35 million dollars in private equity and growing the voice service to over 2 million subscribers. Elise received her MBA and BS degrees from Stanford University. Before business school she worked as an associate consultant for the Boston Consulting Group.

Al Morgan has 20 years of enterprise computer marketing experience, including 14 years with Hewlett-Packard Company. While at HP, Al managed alliances and alliance-based programs with companies such as Cognos, Oracle, Netscape and Sprint, as well as services alliances with integrators such as Ernst & Young (now Capgemini). Al supports companies such as ChevronTexaco, Seagate, and Hewlett-Packard with internal and external partnering, strategic planning, and change management projects. To improve knowledge transfer and skill building, Al has developed tools and methodologies for alliance planning, assessment, and governance. Al holds a Bachelor of Science degree from the University of California, Davis.

Reena Kapoor brings over 15 years of experience in enterprise software product marketing and consumer brand management. Her deep consumer brand and general management experience stem from tenures at Procter & Gamble and Kraft Foods where she managed a $100 million Knudsen brand business. Reena has also led product management and marketing functions at start-up enterprise software and online consumer marketing services companies. Reena has a B.Tech degree from the Indian Institute of Technology (IIT), Delhi, India and an MS degree from Northwestern University, Evanston, Illinois.

Jeff Thompson has over 17 years experience in marketing and channel strategy, channel management and strategic business development. He has held senior marketing and channel management positions at Oracle, IBM, Sprint and early venture firms as well. Jeff’s expertise extends across strategy development and execution, new product introduction, market launch, channel development, new process implementation, outbound marketing, and demand generation. Jeff holds a BS in physics from the University of California, Davis and a MBA from The Anderson School at UCLA.

Bill Reed has over twenty years experience as a business development, sales and marketing executive with successful technology firms. Bill was co-founder and VP Business Development for Abrevity, an enterprise data management software company. Prior to Abrevity, Bill served as VP Sales and Marketing for Acirro, a global distributed file system company acquired by Intel; co-founder of 2netFX, acquired by Helius Corporation; and as channel manager for Micropolis, a leading storage technology firm. He has also provided executive consulting for clients such as SAP, Covad, Forsythe, Sony, Network Appliance, Computer Associates, ADIC, Adapted and numerous startups. A SEAL-trained Navy Diver and author of three books, Bill is a dynamic presenter and an expert in legal discovery, compliance and security data management. Bill holds a BBA Marketing (MBA Candidate) from California Coast University.