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Sybase Inc.

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« It's that Target Market again... | Main | Making your Channel “Product-Friendly” »

November 24, 2009

Launching Products in a Social World

by Reena Kapoor

Many of our clients ask us this: What do all the new social media tools and vehicles mean for launching new products? A number of our projects involve developing go-to-market strategies and plans for our clients. Increasingly the strategies and plans we develop take account AND advantage of these new vehicles to engage in a two-way conversation with prospects and users. Why do we do this?

Because:

  • It's essential - if you don't, someone else surely will and guess what? users are out there talking, discussing, creating already; so whatever you do, don't ignore the conversation

  • It's ubiquitous - you may think your users are not engaged in this way, think again...

  • It takes resources - despite what everyone may tell you, it is not FREE.

All of this does not mean that you need to start spending on social media willy-nilly tomorrow, nor does it mean that all the old rules of marketing are defunct. My partners Anne and Jeff from the Aventi Group and I jointly conducted a workshop on precisely this topic at the recent Social Media World Forum on November 9th.

Our presentation covered the following: "Launching New Offerings in a Social World: What to consider when incorporating Social Media in your Go-To-Market Planning!". Topics included:

  • How to create a good go-to-market plan?

  • What sound principles of marketing still apply?

  • When is it appropriate to consider social tools?

  • How should one incorporate social media vehicles in such plans?

You can view this presentation here.Social Media Work Shop Deck Nov 09 2009

Want to know more? My partners Anne and Jeff from the Aventi Group and I jointly conducted a workshop on precisely this topic at the recent Social Media World Forum on November 9th.

Posted November 24, 2009 |
Posted to Marketing

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