Aventi Group and Huthwaite Form Partnership to Offer SPINops

Proven Programs Increase Pipelines, Shorten Sales Cycles and Lower Marketing Costs

San Francisco, CA (PRWEB) November 11, 2008 -- Aventi Group, a leading executive consulting firm that discovers and accelerates revenue for technology companies, and Huthwaite, the leading sales performance improvement company, announced today a formal partnership to deliver SPINops--a suite of proven programs and processes designed to increase pipelines, shorten sales cycles and lower marketing costs. SPINops combines Huthwaite's patented SPIN® Selling methodologies with Aventi Group's consulting programs for sales, marketing and business development. Together, the partnership will help drive more efficient results for Fortune 500 and leading technology firms.

"Most companies are leaving significant revenue on the table," said Steve Lunz, Huthwaite's VP of Direct Sales. "According to a recent CSO Insights survey, only five percent of firms exceed their forecast accuracy expectations, and just 1.3 percent of sales teams feel that leads provided by marketing are 'World Class.' SPINops provides companies with a scientifically proven methodology that dramatically improves the ability to engage clients with the correct strategy and message at the right time in their Buying Cycle™. The bottom line is that SPINops significantly improves lead quality, marketing productivity and revenue results."

"We're excited about the results that Aventi Group is delivering with SPINops," said Raju Chekuri, CEO of NetEnrich, a leader in remote infrastructure management (RIM) solutions. "We can now forecast revenue with much higher accuracy, track lead values and marketing ROI based on closed opportunities and focus resources on high value prospects. By aligning our sales enablement, marketing collateral and messaging to the SPIN Selling model, as well as our channel and partner programs, we can empower our sales teams to deliver more revenue while lowering our marketing costs."

SPINops is comprised of consulting programs available from Aventi Group which are based upon the SPIN® Selling methodology developed by Huthwaite. SPIN Selling builds upon decades of behavioral research and employs a problem-solving, diagnostic approach to selling. Over the past three decades, Huthwaite has trained thousands of companies using this methodology, and is the only firm that has irrefutable evidence that its methodologies provide proven improvements in sales results.

Aventi Group now delivers four SPINops consulting programs for sales, marketing and business development:

Pipeline Catalyst™ Program: Accelerates revenue via SPIN-based lead qualification, account profiling, Buying Cycle™ alignment, and optimized sales operations tools including a Dynamic, Prioritized Opportunity Pipeline (DPOP™) and customized SPIN Selling integration into Customer Relationship Management (CRM) systems such as Salesforce.com.

Partner Catalyst™ Program: Offers comprehensive deliverables for channels & partners along with best-in-class program design, Dynamic Prioritized Partner Management and custom CRM integration.

Promotion Catalyst™ Program: Lowers marketing costs and shortens sales cycles via SPIN-based messaging, collateral, sales enablement tools and marketing operations aligned with The Buying Cycle, customer roles and sales team capabilities.

Product Catalyst™ Program: Helps discover new revenue sources via SPIN-based vertical market analysis, optimized product marketing and SPIN-aligned Marketing Requirements Documents.

"Our clients are seeing dramatic results with SPINops," says Bill Reed, General Partner with Aventi Group. "One client, a large technology solutions provider, is on track to double sales efficiency this year by realigning sales teams based on SPINops. Their account managers can now focus on prospect qualification and problem analysis and then funnel opportunities into one or more of a half-dozen solution areas. Core experts in those areas can then close deals twice as fast by focusing on customer implications and highly targeted solution offerings. Most importantly, marketing can more effectively empower salespersons by delivering SPIN®-based sales enablement tools and messaging."

SPINops programs are available from Aventi Group, which primarily services clients in North America.

About Aventi Group LLC:
Aventi Group is a leading executive consulting firm that discovers and accelerates revenue for technology companies. Formed via the merger of executives from BusinessLaunch and Pacifica Group, Aventi Group consulting executives have delivered significant results since 2001 for clients such as Adobe, Apple, Cisco, Computer Associates, Covad, Forsythe, Hewlett-Packard, Hitachi, NetApp, SAP, Seagate, Sony, Sybase, Symantec, and others. Offering a unique combination of Huthwaite SPIN®-based programs in concert with deep industry expertise across storage, security, mobility, wireless, networking, telecom, content management, and governance, risk and compliance, Aventi Group provides strategic planning and tactical implementation consulting combined with "roll-up-your-sleeves" executive overlay expertise to drive rapid results. For more information, visit www.aventigroup.com.

About Huthwaite, Inc.:
Huthwaite is the world's leading sales performance improvement organization. Founded on scientifically validated behavioral research, Huthwaite' s methodologies, which include the internationally renowned SPIN® Selling, guarantee sales success. Huthwaite assesses your organization's needs and develops customized sales performance improvement and coaching programs that drive real business results. The foundation of SPIN Selling is built on an unparalleled scientific study that identified behaviors of successful sales calls. Utilizing this proven methodology, Huthwaite has helped their clients achieve positive business results. Huthwaite's extensive client list includes Bank of America, Beckman Coulter, Boeing, Citibank, Google, Hewlett-Packard, IBM, Johnson & Johnson, MasterCard, Time Warner, and many others. For more information, visit www.huthwaite.com

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