Clients Speak

The right pricing strategy is critical to Aspect because we're addressing a mature yet dynamic market that is rapidly being reshaped by forces such as globalization, and advances in technology. The Pacifica Group teamed with us and quickly assessed the competitiveness of our pricing models, our customers' perception of value, and delivered practical recommendations that we believe will have a positive impact on our business.

Brian Gentile, Chief Marketing Officer (former)
Aspect Communications

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August 27, 2008

SDForum talk on "The Inside Scoop on Outsourced Telesales "

by Sridhar Ramanathan

Interested in learning more about teleprospecting/telesales? I'm the featured speaker for September's SDForum marketing session. Click here for details. Here's the overview:

More and more technology firms are turning to outside firms to handle telesales, inside sales, or teleprospecting rather than doing it internally. They hope to gain advantages in cost, speed, and expertise. But, unfortunately, not all these outsourcing partnerships deliver the expected results. Come to this session and hear about:

• What are the different types of telesales models?
• Why do companies outsource telesales?
• What criteria should you use to decide which firm to choose?
• What are the pitfalls to avoid in this outsourcing relationship?
• What are success metrics that help drive best results?

The talk is based on my recent blog entry on teleprospecting.

When: Monday, September 8th at 6:30pm
Where: DLA Piper Rudnick Gray Cary LLP office, 2000 University Ave, East Palo Alto, CA 94303

We hope to see you there. Enjoy networking with fellow entrepreneurs, marketers, and high tech folks in general.

Posted August 27, 2008 |
Posted to Channel Management , Leadership , Marketing Management , Sales Effectiveness

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