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May 29, 2008
A New Paradigm for Telesales – Introducing Myndnet
by Sridhar Ramanathan
I’ve written a lot about lead generation harping on the issue of poor lead quality and disappointing lead handoffs between marketing and sales. One of the solutions to this “alignment” problem is hiring a good telesales or inside sales firm that can do the job of filtering “raw” leads generated from marketing efforts and delivering only well qualified leads to the sales organization. And usually these “brick and mortar” firms are well worth the money costing about $2000-$3000 per sales opportunity they deliver assuming an average initial selling price of at least $50K. The only challenge is that these firms have downsides—ramp up can take six months or more, fees are too often not tied to performance, retainer contracts lock clients in for at least one year, and employees of these firms are cold calling experts rather than warm introduction producers who are one or two degrees of freedom away from your target decision-maker.
Enter Myndnet. Rather than hire telesales employees, they post client requests for quality leads (or business opportunities) on their website and to their membership of hundreds of individuals in the marketplace who signup to be Myndnet Pros. These “Pro” individuals that Myndnet screens rigorously might be freelance HR recruiters, sales/marketing professionals, IT employees, consultants, editors, analysts, etc who want to make a little extra money by providing introductions to people they know who might be actively looking for the client’s product or service. Think of this as the “open source approach” to telesales, a truly different paradigm than the call center model.
Client benefits
- Myndet Pros are in the target industry and have domain knowledge so there’s no ramp up time.
- Myndnet Pros are 1-2 degrees of freedom from the target prospect accelerating time to lead handoff to sales.
- Clients get quality leads that can impact sales quota in the same fiscal quarter.
- Clients charged only for leads that the client accepts meeting criteria.
Myndnet Pro benefits
- Pros make $200 for each client request they fulfill by providing a warm intro. Some Pros are making thousands a month because they are networking experts.
- Creates a reason to call on their customer, partner, or business associate. Pros are actually doing their contact a service by referring them to a solution to their need.
- Work from home when you want; most warm intros take just minutes.
- Clients post a request for qualified business opportunities on Myndnet portal.
- Pros submit a response if they know of a customer project or person matching this profile.
- Client reviews response and accepts it.
- Myndnet pays immediately for delivering qualified business opportunities.
Check out these client requests they have open right now.
So ends my unabashed plug for Myndnet. Early results are very encouraging, and I am very optimistic that Dan Hodges and his team are on to something very big. Watch out telesales firms.
Disclaimer: Myndnet is a current client of Pacifica Group.
Posted May 29, 2008 | Permalink
Posted to Marketing Management
, Technology
, Web Marketing