Leading consulting firms, BusinessLaunch, Pacifica Group and Intelligent Partner Solutions form Alliance

Alliance will offer innovative marketing, channel and go-to-market services uniquely packaged as complete solutions from strategic advice to deployment strategies

March 11, 2008 – Irvine, CA – Data Protection Summit – BusinessLaunch, Pacifica Group and Intelligent Partner Solutions today announced an alliance to deliver best-in-class marketing, sales and business development consulting services to technology companies. Combined, the three consulting firms have over 15 years of success in delivering executive interim-level marketing and business development leadership to a broad range of technology companies including SAP, Cisco, Hewlett Packard, Hitachi Data Systems, Computer Associates, Network Appliance, Sybase, Seagate, Sony, Symantec, and a number of emerging companies.

Unlike most consulting firms that stop short of implementation, the alliance firms have a proven track record of delivering innovative recommendations and executing them to realize measurable results for their clients.

“There is no lack of consulting firms that offer useful advice,” says Sridhar Ramanathan, CEO of Pacifica Group, “But the majority of consulting firms lack recent and relevant industry and domain experience to translate advice into lasting operational business results. Our approach is unique because we deliver both strategic advisory and roll-up-your-sleeves assistance in deploying the plans until results are achieved.”

In 2008, the alliance will deliver more client value by further combining its expertise in program and partner management, marketing, business development, and channels with its industry knowledge in storage, security, mobility, wireless, networking, telecom, content management, governance and compliance.

About BusinessLaunch
For more than half a decade, BusinessLaunch, Inc. has assisted dozens of leading firms with revenue discovery and acceleration. Leveraging long-term relationships and deep industry expertise, BusinessLaunch executives function as an overlay to a firm’s marketing, sales and business development teams. In this way, BusinessLaunch typically doubles or triples a firm’s revenue generation potential in less than half the normal time by implementing proven processes and methodologies for success. For more information, click here.

Bill Reed, General Partner at BusinessLaunch, is a featured speaker at the Data Protection Summit (Session 204, Thursday March 13). The topic of Bill’s presentation is “The Impact of FRCP Legal Discovery.” Prior to BusinessLaunch, Bill was co-founder and served as VP Sales & Marketing for Abrevity, Inc. and is considered an industry expert in Governance, Risk & Compliance (GRC) and Information Classification & Management (ICM) technologies.

About Intelligent Partner Solutions
IPS is a specialized consulting company focused on increasing revenue streams from OEM and alliance partners. The IPS proven practice model—combined with workable partner programs—enables clients to select the correct partners for company’s products, decrease the business development effort, and save companies money while delivering measurable, desired results. IPS consultants work as a member of the client’s staff to assess the current plan, process and strategy. IPS quantifies the client’s partner value and provides an executive management dashboard allowing future partner spend decisions to be based on factual data. For more information, click here.

About Pacifica Group
The Pacifica Group Management Consultancy, Inc. specializes in driving revenue growth for technology firms. Consultants act as an extension to executive management teams, and offer a range of strategic planning and marketing services. Since 2001 the company has successfully helped clients build awareness, generate leads, launch new products/services, improve channel results, and increase sales. For more information, click here.

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Alliance Consortium:
Bill Reed, General Partner
BusinessLaunch
(408) 771-7491
bill AT busineslaunch.net

William Matlack, press contact
(510) 794-1921
tlack AT comcast.net