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March 5, 2006
Seth Godin at Google
by Elise Bauer
Author and Internet marketer Seth Godin gives a talk at Google on marketing. The talk is 48 minutes long and includes questions and answers from Google employees.
Bottom line? If you can't make something remarkable, don't even bother to make it.
By "remarkable" Seth means, something worthy of being remarked upon, or talked about. Your best marketing comes from word-of-mouth of your most impressed customers.
The question and answer section reveals an interesting riff on why Google Maps isn't doing as well as Google would like. Seth's response is that Google Maps may be cool and entertaining, but not as useful as Yahoo Maps or Mapquest, which make it very easy to print out directions or to link to directions from your email signature.
Posted March 5, 2006 | Permalink
Posted to Marketing Management
, Web Marketing