Clients Speak

The right pricing strategy is critical to Aspect because we're addressing a mature yet dynamic market that is rapidly being reshaped by forces such as globalization, and advances in technology. The Pacifica Group teamed with us and quickly assessed the competitiveness of our pricing models, our customers' perception of value, and delivered practical recommendations that we believe will have a positive impact on our business.

Brian Gentile, Chief Marketing Officer (former)
Aspect Communications

Categories

 

Newsletter




Feed

subscribe to our RSS feed

« Product Demos that Wow! | Main | Best Practices in Demand Generation »

March 31, 2006

Call for Topics

by Sridhar Ramanathan

We want to be sure this blog offers insightful content for you. Please let us know what topics are of greatest interest to you. Generally, we cover:

  • Marketing Management (product marketing, business strategy, customer research, competition)
  • Web Marketing (blogging, search engine optimization, online marketing)
  • Channel Development (metrics, sales ramp, organization, process and tools)
  • Sales Effectiveness (sales process, tools, training, lead generation)
  • Technology (enterprise software/services, open source, outsourcing)
  • Leadership (executive/management practices, resource allocation, metrics)

We invite you to comment on what more you'd like to see covered.

Many thanks,
Sridhar, Elise and Al

Posted March 31, 2006 |
Posted to Other

Post a comment

(If you haven't left a comment here before, your comment may need to be approved before it will appear. Until then, it won't appear on the entry. Thanks for waiting.)